2024-11-28
The 2024 Annual Partner Conference of Youfa Group was successfully held with the theme 'Focusing on the Main Channel, Adjusting the Strategy for Development'.
On November 27, the 2024 Annual Partner Conference of Youfa Group was grandly held in Changsha, Hunan. Youfa Group Chairman Li Maojin, General Manager Chen Guangling, Party Secretary Jin Donghu, and other group leaders gathered with marketing backbones from various branches and subsidiaries of Youfa Group, as well as dealer partners from across the country, to summarize the development achievements of 2024, plan the strategic blueprint for 2025, and inject strong momentum for the continuous high-quality development of Youfa Group. The conference was hosted by Wang Yalin, General Manager of Yunnan Youfa Fangyuan.
At the meeting, Youfa Group General Manager Chen Guangling delivered a keynote speech titled 'Focusing on the Main Channel, Changing the Formation and Deploying New Forces', providing a concentrated review of the achievements of Youfa Group in 2024. In his view, against the backdrop of declining demand, Youfa Group still leads in performance by relying on high standards and strict requirements. In particular, to achieve the grand goal of becoming a 'global pipeline system expert', Youfa Group cannot stop progressing due to current achievements. On the contrary, all employees of the group must always maintain high standards, converting pressure into new momentum for the company's leap forward.
To this end, he emphasized that Youfa Group cannot 'rest on past laurels', but must change formations in multiple dimensions, using unconventional strategic vision and methods to adjust from eight aspects: production layout, corporate functions, product functions, customer service, channel models, management tools, procurement models, and talent career changes, rationally optimizing the national production capacity layout, and transforming from a product manufacturer to a full-service provider with products + services, using integrated products with certain technical barriers to comprehensively enhance user stickiness and competitiveness. At the same time, a user-centered marketing service system will be established, transitioning from generalized services to specialized services in channels, focusing on the main channel, and achieving a coexistence of conventional combat troops and special forces.
He emphasized that driven by the wave of the new technological revolution, Youfa Group needs to accelerate its transformation from traditional manual operations to digitalization to improve management efficiency and accelerate its move towards becoming an advanced manufacturing enterprise. At the same time, a scientific and professional supply chain management model will be established in the procurement system to provide solid support for the stable development of the enterprise. In addition, the group will also strive to build a professional and specialized iron army team to ensure that 'we can retain, utilize, and perform well'.
Time rewards hard work, and those who strive deserve praise. To thank dealer partners for their hard work in the development of Youfa Group, this conference also held a concentrated commendation for outstanding partners and encouraged them to create new brilliance.As an annual 'Hero List' that sets benchmarks and inspires surpassing at Youfa Group, each award presented at the conference's award ceremony is a heavy military merit badge, the highest recognition for the hard work of Youfa's dealer partners over the past year. The road to success has no best, only better.
After the enthusiastic 2024 Annual Partner Award Ceremony of Youfa Group,Regarding Youfa Group's marketing layout for 2025, Vice General Manager Xu Guangyou delivered an insightful interpretation titled 'Manufacturer Collaboration, Marketing Transformation'. He pointed out that in the era of volume reduction, the good days of making money while lying down are gone forever. As symbiotic and win-win partners, Youfa Group and its partners must be prepared for transformation in 2025. In this process, the focus should be on two major goals: collaboratively increasing market share and collaboratively increasing profits.
He stated that to ensure the comprehensive implementation of the above two goals, Youfa Group will refine its industry in 2025, form a legion, and create a dual-horsepower situation with traditional terminals. At the same time, it will strengthen the terminal, build a robust team, enhance the construction of the terminal customer service department, and expand the scope of communication and training with dealers. Additionally, it will expand products, optimize services, stabilize high gross margins with products + services, and earn the most stable and reasonable profits with the optimal product mix. Furthermore, strict price control, order optimization, and driving healthy industry development will be implemented. In addition, reliance on systems will enhance efficiency, strengthen brand promotion, and reshape brand positioning, fully advancing the Youfa brand to become a terminal brand, thoroughly enhancing brand awareness and reputation in the terminal market.
Regarding how to empower partners, Jiangsu Youfa General Manager Wang Lihong shared a concentrated introduction titled 'Empowering Partners, Refining the Industry and Deepening the Terminal'. He showcased vibrant cases to the attending partners, demonstrating the new models and achievements of Youfa Group and Jiangsu Youfa in empowering partners and leading them in transformation, strengthening the confidence of partners to walk together with Youfa Group and co-create development.
After much anticipation, the first batch of legions from Youfa Group officially made their debut at this conference. According to Guo Rui, Secretary of the Board of Directors and Director of the Strategic Development Center of Youfa Group, the Youfa Group 512 Legion strategy is an innovation aimed at responding to the decline in demand in the steel pipe industry by seeking new growth opportunities through organizational, product, and channel reforms and innovations. The legion conducts industry research, focusing on specific business scenarios, with a dedicated team for each industry, combining category management, industry research, special sales teams, and services to establish an independent organization outside the current system.
At this conference, Youfa Group officially established three legions: the Youfa Structural Steel Manufacturing Industry Research Institute, the Youfa Construction Industry Steel Pipe Application Research Institute, and the Youfa Water Conservancy Pipeline Application Research Institute, targeting the steel structure, construction, and water conservancy industries. As the legion leaders, Jiangsu Youfa General Manager Dong Xibiao, Youfa Sales Company General Manager Li Wenhao, and Youfa Pipeline Technology General Manager Su Jiuchuan solemnly received the legion flag from Group Chairman Li Maojin and made a solemn commitment with their team members:
Water conservancy iron army, manufacturers united,
Technology leads, Youfa first!
Manufacturer collaboration! Industry empowerment!
Structural steel! Youfa is the strongest!
Economic development supports construction,
Youfa services as pioneers,
Their resounding slogans ignited the atmosphere among the dealer partners present, with many expressing eagerness to join Youfa's legion.
Following the enthusiastic legion establishment ceremony, this conference also concurrently held the investment agreement between Shaanxi Youfa and Qingbaijiang District, as well as the pipeline technology project with Henan Water Investment. In the future, with the implementation of the above projects, Youfa Group's market space layout will be further optimized, the pace of going overseas will accelerate, and the supply chain advantages will be enhanced again, thereby further widening and heightening the competitive moat in the industry.
As the climax of the conference, Youfa Group Chairman Li Maojin delivered a keynote speech titled 'Transformation', outlining a new blueprint for the group's development in 2025. He stated that the current steel industry has officially entered a reduction cycle from the era of growth, and only by following the trend can sustainable development be sought. In his view, the industry has entered a deep period of strategic transformation, resource restructuring, business model adjustment, and model reconstruction. As a chain enterprise, it is necessary to change thinking to broaden the path for the transformation and upgrading of the industry and enterprises. Specifically, it includes the following aspects:
First, marketing transformation, deepening the terminal, consolidating the brand, and enhancing services. Based on learning from Huawei's experience, comprehensive cooperation with dealer partners will be established to deepen terminal services, create a 'legion model' in the steel pipe industry, and strive for a larger market share and profit space through enhanced services.
Secondly, the collective procurement strategy is adjusted to leverage advantages, integrate resources, and mitigate risks, fully utilizing the benefits of collective procurement for cost reduction and efficiency enhancement. At the same time, we learn to proactively use the combination of futures and spot markets to establish a scientific and professional unified supply chain system transformation, ensuring the sustainable and stable development of the enterprise.
Thirdly, the layout strategy is adjusted to stabilize the domestic market and expand overseas, ensuring continuous growth and optimizing the capacity layout. This provides our distributor partners with unlimited high-quality and competitively priced resources for 'seizing the mountain' and 'capturing the territory'!
Fourthly, the mechanism is adjusted to promote employee stock ownership, increase incentives, and foster cooperative symbiosis, striving to ensure that participating distributors and employees can 'work one job and earn two incomes.' Additionally, we will enhance the training of new production bases and overseas core teams, increasing their shareholding ratios and benefits, allowing the brave pioneers to reap abundant rewards!
Fifthly, the mindset is adjusted to promote comprehensive innovation, courage in exploration, and staying true to our original intentions. We will deeply cultivate innovations in steel pipe production technology, production processes, product categories, and marketing models, building a green and environmentally friendly enterprise with ultra-low emissions, producing green products, and creating a powerful new engine for high-quality development in the steel pipe industry through continuous innovation.
He also stated that we aim for Youfa Steel Pipe to become the world's leading giant in the pipe industry, accelerating towards the goal of achieving two hundred billion, forming a crushing advantage for Youfa Steel Pipe to lead the healthy development of the industry. In addition to the efforts of Youfa people, we also need more distributor partners to participate. He called for more partners to join the big Youfa family and work together for the healthy development of the industry and the symbiotic growth of distributor partners and Youfa.
His powerful speech received high recognition from the distributors, with bursts of warm applause throughout the venue. Finally, the conference concluded with the passionate singing of 'Youfa Song' by all attendees.
With determination to meet challenges, united we win the future. At this critical moment of transformation in the steel industry from scale growth to quality and efficiency, Youfa Group will join hands with our distributor partners, leading change through innovation and creating brilliance with excellent products and services. Standing at this turning point of the industry from large to strong, Youfa Group will work together with our distributor partners to lead change through innovation, overcome challenges with resilience, seize opportunities through action, and enhance core competitiveness with high-quality products and services, jointly accelerating towards the grand goal of becoming the 'world's leading giant in the pipe industry,' creating a brilliant new future for Chinese manufacturing to shine globally.
In addition, to allow our distant distributor partners to fully understand Youfa Group's marketing policies for 2025, on the afternoon of the 27th, the group's subsidiaries held special closed-door meetings for detailed discussions. Through policy interpretation and face-to-face communication, distributors were able to thoroughly grasp the 2025 marketing policies, laying a solid foundation for development in the new year.
Amidst the clinking of glasses and the joy of song and dance, to thank our distributor partners for their support, Youfa Group prepared a thank-you dinner for distributors from all over the country that evening. Relevant leaders of Youfa Group donned local Hunan attire, mingling among the dinner tables, fostering friendships over drinks. The carefully arranged performances provided a dual feast for the eyes and ears for our distributor partners. Finally, the dinner concluded successfully with the melodious tune of 'Unforgettable Tonight.'
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